A business listing on Google and Google Maps is called a Google My Business (GMB) listing and they're free!
If you have a physical store or location customers visit, then you should have had a GMB listing yesterday.
A Google listing helps your potential customers to find your location.
If you are an online business (without a physical storefront), you can also have a listing and choose whether to show your address or not.
There are many rules and regulations you must abide by for your GMB listing to show. Some of these include:
So the question is, how exactly can you get your business on Google maps? Well, seeing as we have just been through the process for Grand Cru Digital's SEO set-up, we thought we'd run you through the exact steps we took.
If you're business is new, then you'll probably need to add your listing for the first time. If your business is established, then you will simply need to 'claim' it so that you own it and can edit it.
You can do this process on either a desktop computer or a mobile device.
Once you have gone through the above, you'll need to then verify your listing. This is how Google will confirm you have a physical address and it is manned.
To do this, a postcard will be mailed out to the address. This Google postcard will have a verification PIN code on it. You will need to add this code in your Google My Business account.
Our verification code took roughly 2.5 weeks to arrive, however bear in mind we are located in country Victoria. For metro addresses I have seen these come within 5-10 business days.
If you're one of the lucky ones, you may also have the option to verify via text message or a phone call. If you get this option, do it! It'll be a heck of a lot quicker.
Now that you have your business listing, and it's verified you should complete the below checklist so you can get the upmost value from it:
Once logged into your Google My Business dashboard, you should navigate to the 'Info' tab and make sure all applicable details are filled out. This is also the page you'll come to when you need to add special hours for public holidays and such.
Add a business description to your listing, check out how to add this via my video below:
I recently tuned in for Google’s Spruce Up Your Holiday Marketing Plan livestream. I thought it included so much valuable information for small business owners…
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